Facebook is all set to ditch the cloak of a social media company and turn itself fully into a media company. Its investments in videos will be further pushed in near future. During Facebook’s Q4 earning announcement, Zuckerberg told that Facebook is planning to start sharing its ad revenue with content creators. This strategy will attract more content creators to Facebook.
Facebook has defied the predictions made by economists and revealed that its growth isn’t going to stop anytime soon. On Wednesday, the company said that its revenue grew 51% in 2016’s fourth quarter. Zuckerberg’s company was also able to convert 52 cent of every dollar into operating profit. But, before Facebook’s growth stumbles, what’s next?
Last year, Facebook made big bets on video by pushing live videos like crazy. This year things won’t slow down. Instead, the company is expected to invest more money to create its new moneymaking machine. Zuckerberg himself considers video a mega trend.
“That’s why we’re going to keep putting video first across our family of apps and making it easier for people to capture and share video in new ways,” he said.
Recently, The Wall Street Journal reported that Facebook is developing a video app for Apple TV and other boxes. This rumor hasn’t been confirmed yet. But, it’s evident that Facebook isn’t hesitant to further push videos.
The company will soon pay video makers up front and ad revenue sharing. After this, the company is expected to put videos more aggressively in people’s News Feed. Facebook’s model will be more like YouTube, which will enable it to gather more video creators.
The company plans to share its video revenue with the content creators and lure them to keep contributing videos. Along the similar lines, Facebook has also added a new video tab in its phone app.
It looks like Facebook is all set to make another big jump and ditch the label of a traditional social networking company. With its increased participation in fulfilling people’s news-related needs, it has already turned itself into a media company, a stature that will be further strengthened with the help of its big bets in the video.
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